Jeff Soto's New Arbor Collab

Arbor has long been an advocate of the arts. Not only are their boards high quality and made from generally sustainable practices (as best as most any company could hope to achieve), the artwork and graphic design incorporated into their finished products also stands out. Recently Arbor launched a new collaboration on their popular GT Hybrid skateboard featuring the work of artist Jeff Soto.

Here's the release.

Venice, CA - JULY 19, 2010 - The Arbor Collective is pleased to announce that the vivid work of high-profile artist Jeff Soto is featured on the new GT Hybrid skateboard which is part of the Concrete Series of all-new 2010/11 line. His profound visions and fears, nostalgia of his youth, and themes of love, lust, and hope creates a shocking portrayal on this magnificent deck. "I...like so many others, have been a fan of Jeff Soto's work for a long time, says Joel Woodman, art director for Arbor. I remember going to his senior show at Art Center and thinking wow...this guy is going to be a rock star. In my mind, Jeff's paintings are some of the most visually compelling work out there and we feel very excited and honored to have partnered with him on the Hybrid GT."

Jeff Soto - The Corruption of Mankind
The GT Hybrid is Arbor s multi-dimensional long skateboard that was designed with a wide mid-section, concave profile and rounded kick tail/nose to deliver longboard stability and real flat-ground/park performance. Completes include: Arbor 65mm 78A Durometer Street Series Wheels, ABEC 5 Bearings, 10 Gullwing trucks and standard grip-tape.

About Artist Jeff Soto
Through striking visual imagery, Jeff Soto communicates profound visions and fears, nostalgia of his youth, and themes of love, lust, and hope. Soto s distinct color palette, subject matter, technique and bold themes resonate with a growing audience. Inspired by childhood toys, the colorful lifestyle of skateboarding and graffiti, hip-hop and popular culture, Soto s representational work is simultaneously accessible and stimulating.

Environmental issues also take precedent for Soto, who is concerned with conflict of humans trying to harness, or take advantage of nature. His paintings exude this tension, as robotic creatures duel, organic tentacles and flower bouquets thrive, and black smog looms amidst floating, ominous skulls. In 2002, Soto graduated with Distinction from Art Center College of

For more info visit www.arborcollective.com