The WeSC Spring 2011 Fashion Show took place in Stockholm on a sunny night in July. Titled The Superlative Nation, the show presented the Spring 2011 Collection in a typical WeSC manner, and it was a truly excellent night. Below is the introduction speech held by WeSC CEO and Co-Founder Greger Hagelint hat explains, a bit, what the collection and theme is about. Enjoy! And join the superlative conspiracy!

WeSC Spring 2011 Fashion Show: The Superlative Nation from WeSC on Vimeo.

Rob Dyrdek - Street League ambassador
extraordinaire.

Ryan Sheckler during a practice session last week.The hype and anticipation for this week's first stop of Street League continues to build. After weeks of practice sessions at the airport hanger in Van Nuys, Rob and company are getting ready to blow the top off of Phoenix this weekend. As part of the PR push Street League officially announced today that all features from each event will be donated to respective cities that host the event.

CHECK OUT PHOTO GALLERY FROM PRACTICE SESSION

"City of Phoenix to receive a skate plaza; Mayor Gordon, Vice Mayor Nowakowski & Street League creator Rob Dyrdek to hold City Hall press conference on Tuesday, August 24

PHOENIX, Arizona In association with Street League Skateboarding, the Rob Dyrdek Foundation is donating a world-class skate course from the DC Pro Tour fueled by Monster Energy held at Jobing.com Arena on Saturday Aug. 28th along with $50,000 in construction and design costs for a new skate plaza to the City of Phoenix. Rob Dyrdek, Mayor Phil Gordon, and Vice Mayor Michael Nowakowski will hold a press conference at 12:15pm on Tuesday, August 24th at Phoenix City Hall.

Following six years of development, the Street League DC Pro Tour fueled by Monster Energy hits Glendale, Ariz. on Aug. 28th followed by Ontario, Calif. (Citizens Business Bank Arena) on Sept. 11th and the finale in Las Vegas, Nev. (Thomas & Mack Center) on Sept. 25th. Street League Skateboarding offers a record-breaking $1.2 million purse and a revolutionary real-time scoring system that allows viewers to follow the action from the first trick to the very last. Each event will air on ESPN2 every Wednesday at 8pm ET/5pm PT, Sept. 15th-29th. The exclusive roster of its 24 elite professional athletes is unprecedented in the world of skateboarding. Tickets and information are available at www.streetleague.com.

The partnership between the Rob Dyrdek Foundation (RDF), Street League Skateboarding and the City of Phoenix will yield the sixth Safe Spot Skate Spot , a program developed by RDF to support legal and safe skate spots for communities interested in developing legal, skateable plazas for their youth and families. Based on the skate plaza concept, the Safe Spot Skate Spot program provides an alternative option for communities with limited budgets or space restrictions to develop real street-skating locations.

I m excited that the collaboration between Street League Skateboarding and my foundation will result in the first Safe Spot Skate Spot in the City of Phoenix, said Rob Dyrdek, the Foundation s Founder and President. Dyrdek added, We recognize that cities want to help their skateboarders but are often lacking funds or space and this concept provides the perfect solution for both. I want to thank the City of Phoenix, Mayor Gordon and Vice Mayor Nowakowski for their support of the skateboarding community and for all their help in making this possible.

Phoenix Vice Mayor Michael Nowakowski stated, I'm thrilled to help bring a world-class skate course to my district. Residents have voiced concerns for additional recreational activities where they live and despite an economic downturn and budget cuts, we're still able to create this opportunity for youth and families. We are honored and look forward to working with professional skateboarder Rob Dyrdek on this project. His passion for his sport, along with his willingness to provide resources to help share his love of skateboarding to our city's youth is admirable and truly appreciated.

"This donation clearly demonstrates the importance of giving back to our communities, which will not only benefit our kids and students in D-7 but our entire city of Phoenix, said Phoenix Mayor Phil Gordon."

Paul Fisher comes at us with another hilarious installment of Follow The Fish. This time Fish explains how some birthday party improprieties turned out to not only stink up the joint, but also flag his mate as the focus of that fishy smell. Hilarious.

STORY TIME... from Paul Fisher on Vimeo.

Watch Billabong Pro Tahiti - LIVE!Today is day 1 of the 2010 Billabong Pro Tahiti. Held at the venerable Teahuppo, the Billabong Pro Tahiti is arguably the most intense surf contest in the world, matching surfing's elite with the burliest reef break known to man.

No one knows if this year will prove to be a super swell, but even during off years, Teahuppo packs a punch like no other, and remains the ultimate proving ground for up and comers and established veterans alike.

Be sure to tune into http://billabongpro.com/tahiti10/ for daily updates and the LIVE Webcasts.

Here's a quick video recap of last week's VonZipper / Air Tahiti Nui Trials that include a few classic wipe outs and some amazing tubes. Enjoy!